Alan Fletcher


Alan Fletcher / Alan Fletcher: fifty years of graphic work (and play) : – Design/Designer Information.

Beautiful work from an influential man. This is what first drew me to Alan Fletcher.


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Helvetica

 

Taken from http://en.wikipedia.org/wiki/Helvetica

Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas’sche Schriftgiesserei (Haas type foundry) of Münchenstein, Switzerland. Haas set out to design a new sans-serif typeface that could compete with the successful Akzidenz-Grotesk in the Swiss market. Originally called Neue Haas Grotesk, its design was based on Schelter-Grotesk and Haas’ Normal Grotesk. The aim of the new design was to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage.

When Linotype adopted Neue Haas Grotesk (which was never planned to be a full range of mechanical and hot-metal typefaces) its design was reworked. After the success of Univers, Arthur Ritzel of Stempel redesigned Neue Haas Grotesk into a larger family

In 1960, the typeface’s name was changed by Haas’ German parent company Stempel to Helvetica (derived from Confoederatio Helvetica, the Latin name for Switzerland) in order to make it more marketable internationally. It was initially suggested that the type be called ‘Helvetia’ which is the original Latin name for Switzerland. This was ignored by Eduard Hoffmann as he decided it wouldn’t be appropriate to name a type after a country. He then decided on ‘Helvetica’ as this meant ‘Swiss’ as opposed to ‘Switzerland’.

Univers

 

Taken from http://en.wikipedia.org/wiki/Univers

Univers is the name of a realist sans-serif typeface designed by Adrian Frutiger in 1954.

Originally conceived and released by Deberny & Peignot in 1957, the type library was acquired in 1972 by Haas. Haas’sche Schriftgiesserei (Haas Type Foundry) was later folded into the D. Stempel AG and Linotype collection in 1985 and 1989 respectively.

Futura

 

Taken from http://en.wikipedia.org/wiki/Futura_(typeface)

In typography, Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. It is based on geometric shapes that became representative visual elements of the Bauhaus design style of 1919–1933. Commissioned by the Bauer Type Foundry, in reaction to Ludwig & Mayer’s seminal Erbar of 1922, Futura was commercially released in 1927.

The family was originally cast in Light, Medium, Bold, and Bold Oblique fonts in 1928. Light Oblique, Medium Oblique, Demibold, and Demibold Oblique fonts were later released in 1930. Book font was released in 1932. Book Oblique font was released in 1939. Extra Bold font was designed by Edwin W. Shaar in 1952. Extra Bold Italic font was designed in 1955 by Edwin W. Shaar and Tommy Thompson. Matrices for machine composition were made by Intertype.

Although Renner was not associated with the Bauhaus, he shared many of its idioms and believed that a modern typeface should express modern models, rather than be a revival of a previous design. Renner’s initial design included several geometrically constructed alternative characters and ranging (old-style) figures, which can be found in the typeface Architype Renner.

Futura has an appearance of efficiency and forwardness. The typeface is derived from simple geometric forms (near-perfect circles, triangles and squares) and is based on strokes of near-even weight, which are low in contrast. This is most visible in the almost perfectly round stroke of the o, which is nonetheless slightly ovoid. In designing Futura, Renner avoided the decorative, eliminating non-essential elements. The lowercase has tall ascenders, which rise above the cap line. The uppercase characters present proportions similar to those of classical Roman capitals.

Original Futura design also included small capitals and the old-style figures, which were dropped from the original metal issue of the type. The digital versions of these glyphs were first produced by Neufville Digital under the Futura ND family.

Frutiger

 

Taken from http://en.wikipedia.org/wiki/Frutiger

Frutiger is a sans-serif typeface by the Swiss type designer Adrian Frutiger. It was commissioned in 1968 by the newly built Charles De Gaulle International Airport at Roissy, France, which needed a new directional sign system. Instead of using one of his previously designed typefaces like Univers, Frutiger chose to design a new one. The new typeface, originally called Roissy, was completed in 1975 and installed at the airport the same year.

Frutiger’s goal was to create a sans serif typeface with the rationality and cleanliness of Univers, but with the organic and proportional aspects of Gill Sans. The result is that Frutiger is a distinctive and legible typeface. The letter properties were suited to the needs of Charles De Gaulle – modern appearance and legibility at various angles, sizes, and distances. Ascenders and descenders are very prominent, and apertures are wide to easily distinguish letters from each other.

The Frutiger family was released publicly in 1976, by the Stempel type foundry in conjunction with Linotype. Frutiger’s simple and legible, yet warm and casual character has made it popular today in advertising and small print. Some major uses of Frutiger are in the corporate identity of Raytheon, the National Health Service in England, Telefónica O2, the British Royal Navy, the London School of Economics and Political Science, the Canadian Broadcasting Corporation, the Conservative Party of Canada, the Banco Bradesco in Brazil, the Finnish Defence Forces and on road signs in Switzerland. The typeface has also been used across the public transport network in Oslo, Norway, since the 1980s. In 2008 it was the fifth best-selling typeface of the Linotype foundry.

Frutiger is also used by DHL Globally and by DPWN Deutsche Post in Germany.

Frutiger was also produced by Bitstream under the name ‘Humanist 777’.


Clarendon

 

Taken from http://en.wikipedia.org/wiki/Clarendon_(typeface)

Clarendon is an English slab-serif typeface that was created in England by Robert Besley for the Fann Street Foundry in 1845. Due to its popularity, Besley registered the typeface under Britain’s Ornamental Designs Act of 1842. The patent expired three years later, and other foundries were quick to copy it. Clarendon is considered the first registered typeface, with the original matrices and punches remaining at Stephenson Blake and later residing at the Type Museum, London. They were marketed by Stephenson Blake as Consort, though some additional weights (a bold and italics) were cut in the 1950s.

It was named after the Clarendon Press in Oxford. Designs for wood type were made from the mid 1840s on. The typeface was reworked by the Monotype foundry in 1935. It was also revised by Hermann Eidenbenz and Edouard Hoffmann in 1953, Freeman Craw as Craw Clarendon, an American version released by American Type Founders, in 1955, and by Aldo Novarese as Egizio, complete with italics, in 1958, among others.

The font was used extensively by the government of the German Empire for proclamations during World War I, and was also common in wanted posters of the American Old West.

Gotham

 

Taken from http://en.wikipedia.org/wiki/Gotham_(typeface)

Gotham is a family of geometric sans-serif digital typefaces designed by American type designer Tobias Frere-Jones in 2000. Gotham’s letterforms are inspired by a form of architectural signage that achieved popularity in the mid-twentieth century, and are especially popular throughout New York City.

Since creation, Gotham has been highly visible due to its appearance in many notable places, including a large amount of campaign material created for Barack Obama’s 2008 presidential campaign, as well as the cornerstone of the One World Trade Center, the tower to be built on the site of the former World Trade Center in New York.