Frutiger

 

Taken from http://en.wikipedia.org/wiki/Frutiger

Frutiger is a sans-serif typeface by the Swiss type designer Adrian Frutiger. It was commissioned in 1968 by the newly built Charles De Gaulle International Airport at Roissy, France, which needed a new directional sign system. Instead of using one of his previously designed typefaces like Univers, Frutiger chose to design a new one. The new typeface, originally called Roissy, was completed in 1975 and installed at the airport the same year.

Frutiger’s goal was to create a sans serif typeface with the rationality and cleanliness of Univers, but with the organic and proportional aspects of Gill Sans. The result is that Frutiger is a distinctive and legible typeface. The letter properties were suited to the needs of Charles De Gaulle – modern appearance and legibility at various angles, sizes, and distances. Ascenders and descenders are very prominent, and apertures are wide to easily distinguish letters from each other.

The Frutiger family was released publicly in 1976, by the Stempel type foundry in conjunction with Linotype. Frutiger’s simple and legible, yet warm and casual character has made it popular today in advertising and small print. Some major uses of Frutiger are in the corporate identity of Raytheon, the National Health Service in England, Telefónica O2, the British Royal Navy, the London School of Economics and Political Science, the Canadian Broadcasting Corporation, the Conservative Party of Canada, the Banco Bradesco in Brazil, the Finnish Defence Forces and on road signs in Switzerland. The typeface has also been used across the public transport network in Oslo, Norway, since the 1980s. In 2008 it was the fifth best-selling typeface of the Linotype foundry.

Frutiger is also used by DHL Globally and by DPWN Deutsche Post in Germany.

Frutiger was also produced by Bitstream under the name ‘Humanist 777’.


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